Session prep · before, during, after

Nine touchpoints over three weeks.

This page is one piece. The rest happen quietly — emails, a voice note, an SMS, a postcard. Together they’re the reason Phixo clients aren’t nervous when they walk in.

── Before the session ──

7 days before

via email

Welcome + prep portal

Confirmation that the date is locked, a link to this page, and the questionnaire if you haven’t filled it.

“Hey Sophie, you’re booked for Saturday 12 March at 2 pm. Here’s the prep page — read it whenever, no rush.”

Purpose · Shift the emotion from “I booked something” to “I’m being looked after.”

3 days before

via email

Outfit + mood check-in

Optional — only if your questionnaire showed you wanted help. Gentle “any outfits you’re torn on?”

“Quick one — if you want a second opinion on outfits, snap a couple shots and reply here. Otherwise, ignore me.”

Purpose · Turn the part most clients quietly stress about (clothes) into a conversation.

24 hours before

via voice · WhatsApp

Voice note from Ian

A 30-second voice note: looking forward, no homework, see you tomorrow. First time the studio feels like a person.

“[voice · 0:32] Hey Sophie, just wanted to send a quick hello — really looking forward to tomorrow…”

Purpose · Highest-impact pre-session touchpoint. Replaces 90% of day-before nerves.

Morning of

via SMS

Logistics SMS

One text: address, parking, buzzer, weather note if relevant. Nothing emotional, just facts.

“Studio at 123 Smith #2 — free parking out front, buzz when you’re here. See you at 2!”

Purpose · Eliminate “where do I park” panic 20 minutes before arrival.

── The session itself ──

Day of session

via in-person

In-studio

Coffee, music, water, breaks. Ian directs every pose.

“— in person —”

Purpose · Deliver the actual experience the website promised.

── After the session ──

Within 2 hours

via email

Thank-you note

Short email. One sneak-peek favourite Ian likes already. No expectation about turnaround.

“Sophie — thank you for today, that was a treat. Here’s one I love already. Galleries take ~10 days.”

Purpose · Keep the warmth going while editing happens. Buys patience.

7–10 days after

via email · Bonjoro

Gallery delivery

Gallery email + 30-second sneak-peek video from Ian, recorded specifically for you.

“Your gallery is ready. Quick 30-sec video before you click — this one’s my favourite of you.”

Purpose · The emotional peak of the entire journey.

3 days after delivery

via email

Feedback + review

Short feedback form + one Google review prompt. Framed as “if you enjoyed it…”

“How did the session feel? One or two sentences is plenty. If you’d leave us a Google review, that’s a gift.”

Purpose · Capture testimonial gold while the experience is fresh.

~2 weeks after

via mail

Hand-signed postcard

Physical postcard with one printed image and a hand-written note. No CTA.

“Sophie — printing this one for you. Hope your spring goes gently. — Ian”

Purpose · The “and one more thing” that turns a happy client into a recommender.

Questions before the day?

The fastest answer is a quick reply to your confirmation email. Or text the studio.

Email Ian Open contact form